1-Mark Questions
1.
What is Digital Marketing?
➢What is
Digital Marketing? Digital
marketing refers to the practice of promoting products or services using
digital channels such as the internet, social media, mobile devices, search
engines, and other digital platforms. It encompasses various online marketing
strategies aimed at reaching and engaging with target audiences to drive brand
awareness, lead generation, and sales.
2.
What is Digital Advertising?
➢What is
Digital Advertising? Digital
advertising involves the use of online platforms and channels to deliver
promotional messages or advertisements to target audiences. It includes various
formats such as display ads, search engine marketing (SEM), social media ads,
video ads, and sponsored content.
3.
Write any two types of Digital marketing.
➢Write any two types of
Digital marketing:
o
Search Engine Optimization (SEO): SEO involves optimizing website content and
structure to improve visibility and ranking on search engine results pages
(SERPs), thereby driving organic (non-paid) traffic to the website.
o
Social Media Marketing (SMM): SMM involves promoting products or services
through social media platforms such as Facebook, Instagram, Twitter, LinkedIn,
and Pinterest. It includes creating and sharing content, engaging with
followers, and running paid advertising campaigns.
4.
Write any two examples of social marketing.
➢Write any two examples of
social marketing:
o
Cause-related Marketing: Brands align
themselves with social causes or issues and
promote
their products or services while supporting charitable initiatives. For
example, a company may donate a portion of its sales to environmental
conservation efforts.
o
Influencer Marketing: Brands collaborate with social media
influencers who have a large following and influence over their audience to
promote their products or services. Influencers create content endorsing the
brand and share it with their followers, leveraging their credibility and
trust.
5.
Write any two types of Mobile marketing.
➢Write any two types of
Mobile marketing:
o
Mobile Advertising: Mobile advertising involves delivering
promotional messages or advertisements to users on their mobile devices through
various channels such as mobile apps, websites, SMS (short message service),
MMS (multimedia message
service), and
in-app notifications.
o
App-based Marketing: App-based marketing focuses on promoting
products or services within mobile applications. This includes in-app
advertisements, sponsored content, in-app purchases, and push notifications to
engage and retain users.
6.
Write any two ethical issues of E-commerce.
➢Write any two ethical issues
of E-commerce:
o
Privacy Concerns: E-commerce platforms collect and store a vast
amount of personal data from users, including their browsing history, purchase
behavior, and financial information. Ethical issues arise when companies misuse
or mishandle this data, such as unauthorized data sharing or failing to secure
sensitive information, leading to privacy
breaches and
concerns.
o
Consumer Trust: E-commerce relies heavily on building trust
with customers to foster long-term relationships and repeat business. Ethical
issues arise when businesses engage in deceptive practices, such as false
advertising, misleading product information, or undisclosed fees, which erode
consumer trust and confidence in the brand.
7.
Write any two social issues of E-commerce.
➢Write any two social issues
of E-commerce:
o
Digital Divide: E-commerce has the potential to widen the gap
between those who have access to digital technology and those who do not,
creating disparities in access to goods, services, and economic opportunities.
People without internet access or digital
literacy skills may be excluded from
participating in online commerce, exacerbating social inequalities.
o
Job Displacement: The growth of e-commerce and automation
technologies has led to concerns about job displacement and the loss of
traditional retail jobs. Brick-and-mortar stores may struggle to compete with
online retailers, leading to store closures and layoffs, particularly for
low-skilled workers in the retail sector.
5-Mark Questions
1. What is the difference between Digital marketing and
Digital advertising?
➢Difference between Digital
marketing and Digital advertising:
o
Digital Marketing: Digital marketing refers to a broader concept
that encompasses various online marketing strategies and tactics aimed at
reaching and engaging with target audiences to achieve business goals. It
includes activities such as search engine optimization (SEO), social media
marketing (SMM), content marketing, email marketing, and more. Digital
marketing focuses on building relationships with customers and
driving overall
brand awareness, engagement, and conversions.
o
Digital Advertising: Digital advertising, on the other hand, is a
subset of digital marketing that specifically involves paid promotional
activities across digital channels. It includes various formats such as display
ads, search engine marketing (SEM), social media ads, video ads, and sponsored
content. Digital advertising is more focused on direct promotion and driving
immediate actions, such as clicks, leads, or sales.
➢Explain
social marketing: Social
marketing involves leveraging social media platforms and networks to promote
products, services, or causes and engage with target audiences. It focuses on
creating and sharing content that resonates with users' interests and
preferences, fostering community engagement, and building brand awareness and
loyalty. Social marketing strategies may include creating and sharing
compelling content, engaging with followers through comments and messages,
running paid advertising campaigns, and collaborating with influencers to reach
wider audiences.
3.
Explain mobile marketing.
➢Explain
mobile marketing: Mobile
marketing refers to marketing strategies and tactics aimed at reaching and
engaging with audiences on mobile devices such as smartphones and tablets. It includes
various channels and techniques such as mobile advertising, app-based
marketing, SMS (short message service) marketing, MMS (multimedia message
service) marketing, and location-based marketing. Mobile marketing capitalizes
on the widespread use of mobile devices to deliver personalized and timely
messages, drive user engagement, and promote products or services effectively.
4.
Explain Location based marketing.
➢Explain
Location-based marketing:
Location-based marketing utilizes location data from mobile devices to deliver
targeted and personalized marketing messages or advertisements to users based
on their geographical location. It allows businesses to reach customers with
relevant offers, promotions, or information based on their proximity to physical
locations or specific areas. Location-based marketing techniques may include
geo-targeted ads, check-in rewards, location-based notifications, and
proximity-based marketing using technologies such as GPS (Global Positioning
System) or beacon technology.
5.
What are the ethical issues in e-commerce? Explain.
➢What are
the ethical issues in e-commerce? Explain: Ethical issues in e-commerce include concerns related to privacy,
security, transparency, fairness, and consumer rights. Some common ethical
issues include:
o
Privacy Concerns: E-commerce
platforms collect and store vast amounts of personal data from users, raising
concerns about data privacy and unauthorized access or misuse of personal
information.
o
Security Risks: E-commerce
transactions involve sensitive financial information, making them susceptible
to security breaches, data theft, and fraudulent activities.
o
Transparency and Trust: Ethical
e-commerce practices require businesses to be transparent about product
information, pricing, terms, and conditions, and to build trust with customers
through honest and accurate representations.
o
Consumer Rights: E-commerce
consumers have rights regarding product quality, delivery, refunds, and dispute
resolution. Ethical e-commerce practices involve respecting and upholding
consumer rights and providing fair and satisfactory resolutions to customer
complaints or issues.
What
are the social issues in e-commerce? Explain.
➢What are
the social issues in e-commerce? Explain: Social issues in e-commerce relate to broader societal impacts and
concerns arising from the growth and adoption of online commerce. Some social
issues include:
o
Digital Divide: E-commerce may widen
the gap between those with access to digital technology and those without,
exacerbating inequalities in access to goods, services, and economic
opportunities.
o
Job Displacement: The rise of
e-commerce and automation technologies may lead to job displacement and the
loss of traditional retail jobs, particularly for low-skilled workers in brick-and-mortar
stores.
o
Cultural Impact: E-commerce
globalization may affect local cultures and economies by promoting standardized
products and homogenized consumer preferences, potentially diminishing cultural
diversity and local businesses.
o
Social Isolation: Increased reliance
on online shopping and digital interactions may contribute to social isolation
and reduced community engagement, as people spend less time interacting
face-to-face and more time online.
10-Mark Questions
1. Explain Social, Mobile and Location based Marketing
in E-commerce.
➢Explain Social, Mobile, and
Location-based Marketing in E-commerce:
o
Social Marketing in E-commerce: Social marketing involves leveraging social
media platforms such as Facebook, Instagram, Twitter, and LinkedIn to promote
products or services, engage with customers, and build brand awareness.
Businesses use social media to share content, interact with followers, run
advertising campaigns, and gather customer feedback. Social marketing in
e-commerce focuses on creating authentic connections with customers, driving
website traffic, and increasing sales through social
channels.
o
Mobile Marketing in E-commerce: Mobile marketing in e-commerce refers to
marketing strategies and tactics aimed at reaching and engaging with consumers
on mobile devices such as smartphones and tablets. This includes
mobile-responsive websites, mobile apps, SMS marketing, push notifications, and
location-based marketing. Mobile marketing leverages the ubiquity of mobile
devices to deliver
personalized, timely, and location-specific
messages to consumers, enhancing the shopping experience and driving
conversions.
o
Location-based Marketing in E-commerce: Location-based marketing utilizes location
data from mobile devices to deliver targeted and personalized marketing
messages to consumers based on their physical location. Businesses use
geotargeting techniques to reach consumers in specific geographic areas and
deliver relevant promotions, offers, or notifications. Location-based marketing
enhances the relevance and effectiveness of marketing campaigns by delivering
messages tailored to consumers' real-time location and preferences.
2.
What are Ethical, Social, and political issues in
E-commerce? Explain.
➢What are Ethical, Social,
and Political issues in E-commerce? Explain:
o
Ethical Issues: Ethical issues in e-commerce encompass
concerns related to privacy, security, transparency, fairness, and consumer
rights. Examples include data privacy violations, security breaches, misleading
advertising, deceptive pricing practices, intellectual property infringement,
and unethical treatment of workers in the supply
chain.
o
Social Issues: Social issues in e-commerce pertain to
broader societal impacts and concerns arising from the growth and adoption of online
commerce. Examples include the digital divide, job displacement due to
automation and online retail, environmental sustainability, cultural impact,
social isolation, and implications for local economies and
communities.
o
Political Issues: Political issues in e-commerce involve
government regulations, policies, and interventions that affect the operation
and regulation of online businesses. Examples include taxation of e-commerce
transactions, regulation of online marketplaces and platforms, data protection
laws, intellectual property rights enforcement, cross-border trade regulations,
and net neutrality.
3.
What are the Strategies and Tools used in Digital
marketing and advertising? Explain.
➢What are the Strategies and
Tools used in Digital marketing and advertising? Explain:
o
Digital Marketing Strategies: Digital marketing strategies encompass
various online tactics and channels aimed at reaching and engaging with target
audiences to achieve marketing objectives. Common digital marketing strategies
include content marketing, search engine optimization (SEO), social media
marketing (SMM), email marketing,
influencer
marketing, affiliate marketing, and search engine marketing (SEM).
o
Digital Advertising Tools: Digital advertising tools enable businesses
to create, manage, and optimize online advertising campaigns across different
platforms and channels. These tools include ad networks, social media
advertising platforms (e.g., Facebook Ads, Instagram Ads, Twitter Ads), search
engine advertising platforms (e.g., Google Ads, Bing Ads), programmatic
advertising platforms, ad management platforms, analytics tools, and customer
relationship management (CRM) software.
These strategies, along with ethical
considerations, social impacts, and political regulations, play crucial roles
in shaping the e-commerce landscape and influencing the success of businesses
operating in the digital realm.
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