What is Conversion Tracking?
Conversion tracking is a
marketing term used to describe the process of tracking the
number of visits, page views, and conversions (eg. Sales or leads) resulting
from a campaign or advertisement.
What Is Conversion Rate Optimization?
Conversion rate optimization (CRO) is
the process of implementing different tactics to increase the percentage of
visitors who convert (take a desired action) on your website.
Conversions can be many different
activities, depending on what you want to achieve.
Making a purchase
Signing up for a free trial
Booking a demo
Subscribing to a newsletter
Creating an account
Optimizing conversion rates on your
website can have a direct impact on your bottom line.
And while other marketing disciplines
like search engine optimization (SEO) usually take months to show results, CRO
tactics can prove effective almost immediately.
There are many different measures that can be tracked in
conversion tracking, but some of the most common
include:
1. Visits: This
measures how many people have come to your site from a different source (eg.
Search engines, social media, email campaigns).
2. Page views: This
measures how many pages have been viewed on your site.
3. Conversions: These
measures how many people have taken some action (eg. Bought a product, signed
up for a newsletter, submitted a form) as a result of viewing your site.
How Does Conversion Tracking Work?
Conversion tracking is a way for web
marketers to measure the success of their online advertising
campaigns. The goal of conversion tracking is to identify how many visitors
reached a specific goal, such as signing up for a mailing
list or making a purchase.
There are a variety of ways to track
conversions. The most common method is to create an event or action that
triggers a conversion, such as when someone signs up for a mailing list or
makes a purchase. Other methods include using cookies and web beacons. Cookies
are small files that websites place on a visitor's computer. When the visitor
returns, the website can read the cookie and track the visitor's activity
across pages on the website. Web beacons are small pieces of code that
websites or ad networks can insert into web pages or ads. When a visitor clicks
on the beacon, the Beacon sends information about the visitor's device, such as
the browser, operating system, and IP address, to the advertiser.
Once a conversion has been tracked, the
web marketer can determine which ads and pages attracted the visitor and
whether the visitor completed the desired action. This information can be used
to improve future campaigns and track the effectiveness of each individual ad.
Benefits of Conversion
Conversion tracking is the process of
recording the actions taken by website visitors that result in
conversions. This information can be used to measure the effectiveness of
marketing efforts and to make changes to the marketing strategy that
can improve the conversion rate.
There are a number of
benefits to conversion tracking:
1. Provides detailed data on how visitors are converting, which
can help to improve the effectiveness of marketing campaigns.
2. Which marketing efforts are working and which ones
need modification?
3. Help to determine which areas of the website need more
attention.
4. Provide valuable insights into customer behavior
and preferences, which can be used to create more personalised content and
advertisements.
5. Help to measure the success of customer retention
strategies.
6. To identify areas where the website needs to be
updated or improved.
7. Help to identify any problems with the
websites design or functionality.
8. To measure the success of customer
service initiatives.
9. Provide valuable insights into how different ad campaigns are
performing.
10. Can help to identify any areas where the website is
over-selling or under-selling its products or services.
How to Setup Conversion Tracking With Google Analytics
If you’re using Google Analytics as
well, you can also set up conversion tracking there.
Google Analytics can track both online
and offline conversions, so it’s a good idea to set it up even if you’re only
using Google Ads for your digital marketing campaigns.
The first step is to create a new goal in Google Analytics.
To do this, follow these steps:
Sign in to your Google Analytics account.
Click on Admin in the left-hand sidebar.
Select the View where you want to add the goal.
Click on Goals in the View column.
Click the +New Goal button.
Enter a name for your goal and select the type of goal
There are four types of goals:
Destination
Duration
Pages/Screens per session
Event
Reporting and data visualization 6
No comments:
Post a Comment