Setting up web analytics tools

Web analytics tools can help businesses understand how users interact with their websites and mobile apps. 

When choosing a web analytics tool, you can consider things like: 

Real-time data: Whether you can view and act on data as it's collected

Integrations: Whether the tool is compatible with your existing tech stack and marketing tools

Ease of use: Whether the tool has a user-friendly interface and reporting features

Cost: Whether the pricing structure aligns with your budget and expected ROI

Here are some web analytics tools:

Google Analytics

A comprehensive tool that provides quantitative user and customer data across various devices and platforms 

Mixpanel

Tracks customer behavior and KPIs across websites and mobile apps, and provides real-time data insights on user interactions 

Adobe Experience Cloud

A paid tool that allows you to analyze data from any digital point during the customer's journey 

Hotjar

Uses heat maps to show you the most visited areas of a web page, and lets you record visitor's sessions 

Semrush

A popular SEO tool that enables users to conduct keyword research, evaluate competitor campaigns, and monitor website rankings 

HubSpot

A suite of products that helps businesses automate their entire marketing process 

Here are some steps you can take to set up web analytics tools:

Create an account

Go to analytics.google.com and create an account. If you already have an account, you can sign in to Analytics. 

Create a property

If you want to create a separate account for a website or app, you can create a property. 

Add tracking

To add tracking to a Google Site, you can:

Open a classic Google Site 

Click Settings and then Manage site 

Under Statistics, click the down arrow and select Use Universal Analytics 

Enter a valid Analytics Property ID in the text box 

Click Save 

Configure data sharing

You can control which data you share with Google by configuring the data-sharing settings. 

Use a plugin

If you're using WordPress, you can use a plugin like Monster Insights to connect your WordPress site with Google Analytics. 

Use a tool

You can use other web analytics tools, such as:

Clicky: Offers real-time analytics, customizable widgets and dashboards, and heatmaps 

Ahrefs: An SEO analytics tool that offers keyword research and backlink analysis 

Ahrefs is a software suite that helps users improve their search engine optimization (SEO) and digital marketing efforts. It's designed to help users get higher Google rankings by providing tools for:

A backlink is a hyperlink from one website to another that points to a page on your website. Backlinks are also known as inbound links. 

Backlinks are a vital part of SEO (search engine optimization) because they can help your website rank higher in search results and get more traffic. 

Mix Panel: An e-commerce tracking tool with an intuitive user interface 

Tracking and measuring

key performance indicators 4

Importance of analytics in digital marketing 2