Mobile app Marketing

Mobile app marketing is a term used to describe the act of marketing to users through an app. From App Store Optimization to in-app messaging, the aim of mobile app marketing is to increase engagement both inside and outside of the app itself. This can be achieved in a number of ways. Typically the best mobile app marketers will employ a whole host of different digital strategies to nurture relationships and build engagement with their apps.

 

Mobile App Marketing vs Mobile Marketing

Mobile app marketing is the creation of marketing campaigns that effectively speak to your users at every stage of the customer journey; from when they initially downloaded your app through to when they became a brand advocate who makes multiple in-app purchases.

 

On the other hand, mobile marketing is a marketing activity that happens on a mobile device such as responsive web design, mobile-only displays, email marketing, and A/B testing on mobile checkout pages

What Are the Mobile App Marketing Stages?

Mobile app marketing is all about interacting with your users at every stage of their lifecycle. 

There are multiple stages in mobile app marketing but the simplified ones are:

Acquisition

Activation

Retention

Acquisition

The most popular one is an acquisition, where one company buys another and transfers ownership. You can do two kinds of acquisitions; a stock sale and an asset sale. A stock sale is where the buyer purchases the entire business entity and everything that comes with it, including assets and liabilities

Activation

An app activation rate is the percentage of new users who complete desired steps in the app onboarding process, which improve the chance of long-term retention. These steps differ between apps based on which actions are valuable to the app

Retention

App retention rate is the percentage of users who continue engaging with an app over time. This app metric is typically measured at 30 days, 7 days, and 1 day after users first install the app.

Advantages of having a mobile app in your company:

Provide value to your customers

One of the advantages of having a mobile app is that it improves the user experience.

Providing the best experience encourages the loyalty of customers. As we said before, in our consumer society, changes are happening constantly. For this reason, in companies, keeping updated is essential and today, the way of doing this is by using technologies, like for example a mobile app.

Build your brand

One of the advantages of having a mobile app in a company is the image provided of your brand. Mobile apps benefit and unify the image that users have about a company. For doing this, it is necessary that the design and the way of communicating by the app have the same meaning as the rest of the communication channels of the company. Apps are useful as a new communication channel with users or employees and for this reason; businesses use them in their marketing strategies.

Exclusive content (make the customer feel like the only one)

Another important benefit of having an app in your company is the possibility of seeing exclusive content about the firm which means putting your clients in the center of your business and making them feel unique. Also, in this way, the feeling of engagement will be increased.

Always available

Due to the use of mobile phones, app development has increased in the last few years dramatically. We have these devices the whole day with us, so this is a great opportunity to increase the visibility of your business. According to research made by Ditrendia, people spend 80% of their time with mobile devices using applications. This has a consequence for our firm, our client will always have our firm with himself.

Customer loyalty

Finally, the last advantage of having a mobile app in your marketing strategy is the loyalty of your customers. Apart from achieving new users, we can promote loyalty for both new customers and people who already are followers of our brand. When users download an app, show us their interest in our brand and content, so in this way, appear an opportunity to offer valuable content, and build loyalty. 

Mobile advertising strategies 2

Location-based marketing 4