Unit III
Email Marketing: Introduction toemail marketing, Building an email list, Creating effective email campaigns,
Email automation and segmentation, Email marketing metrics and analytics
Content Marketing: Understanding content marketing, Content strategy andplanning, Content creation and distribution, Content promotion and amplification,
Content marketing metrics and analytics.
Email Marketing
Introduction
to email marketing
Email marketing is a form of
marketing that can make the customers on your email list aware of new products,
discounts, and other services. It can also be a softer sell to educate your
audience on the value
of your brand or keep them engaged between purchases. It can also be anything
in between.
Email marketing is a type of direct
digital marketing method that uses emails to engage with a business's
audiences. It involves sending promotional or informational content. Email
marketing is typically used to create product or brand awareness and generate
leads or sales.
Why do
we use Email Marketing?
It’s one of the least expensive means of
marketing. It’s also extremely effective in helping you gather data that
enables you to better appeal to your customers.
With email marketing, you can measure the effectiveness of your
messaging based on metrics such as open rate, clickthrough rate, and
conversion. You can also look at data such as how long a person spent on your
site, and what they clicked once they were there and weren’t successful, allowing
you to refine future messages, segment audiences, and create more compelling offers.
What is the audience segment?
Audience segmentation is the process of
grouping people based on shared characteristics. These groups, or audience
segments, can be used to create more targeted campaigns, and tailored messaging
that resonate with your target audiences.
Building
an email list
List building is the
process of collecting email addresses from visitors, customers, and other
patrons of a business. This can be done using a website, social
media accounts, events, in-store signup sheets, and more
Email marketing helps you not only to build a
relationship with your customers, but gives you a proven way to nurture lead
and convert them into long lasting customers.
No matter what type of business you operate,
an email list is the most important element of a successful marketing strategy.
With that list, you can share your story,
promote your business, and showcase your products, all while turning
subscribers into paying customers.
Email marketing
helps you build a relationship with your customers.
Here’s how to
combine pop‑up forms and Facebook ads to start growing your list in a few
simple steps.
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