Content Marketing

 Content Marketing

Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.

Content marketing is the development and distribution of relevant, useful content—blogs, newsletters, white papers, social media posts, emails, videos, and the like—to current and potential customers. When it’s done right, this content conveys expertise and makes it clear that a company values the people to whom it sells.

Understanding content marketing

Importance of Content marketing

1)                 Content is a fundamental aspect of every business in the digital world we live in.

2)                 Content serves as the touch point that brings companies, customers, partners, employees and investors together in a community around a brand.

3)                 Content marketing, on the other hand is about attracting the right audiences to your business.  And just as marketing’s goal is to acquire new customers, content marketing’s goal is to acquire new customers using today’s digital currency. That’s why companies that use content marketing are 13x more likely to show ROI than companies who don’t.

4)                 Content marketing is important because it allows your business to reach, engage, and convert new buyers more efficiently than any other marketing tactic.

5)                 Content marketing is more effective than traditional marketing tactics at acquiring new customers. Not only is content marketing cost-effective, but it also offers long-term value that traditional marketing can’t touch. We’re talking about evergreen content that keeps giving back.

6)                 Earn trust and authority in a jaded world: In today’s world, consumers are savvy. And nobody wants to be sold to. Content marketing isn’t just about pushing a product. It’s about building a relationship and establishing yourself as a go-to resource in your field.

7)                 The Future of Marketing is (still) content: Whether it’s AI, voice search, or personalized content, the future of marketing still centers on brands sharing content, experiences and expertise that builds trust

Content marketing benefits

Increase online visibility

A content strategy can help you attract more customers and website visitors, especially when people are constantly looking for solutions to their pain points.

Offering educational and informative content about a topic they’re interested in can help you increase visibility online through your website or social media accounts.

Generate more leads

You can increase leads when content marketing is used to drive traffic. Since educating customers builds trust and helps them feel more comfortable purchasing from your business, you can generate more leads and start to develop relationships with potential shoppers.

Boost loyalty

Loyalty is essential in marketing and business because the more loyal your customers are, the more repeat purchases they’ll make. Offering content that informs consumers can help them begin to build trust with your brand and see you as a thought leader.

Improve authority

Developing content is ideal for improving authority and becoming a thought leader in your industry. Not only does content help you build trust, but it can position your brand as the most authoritative on a particular topic

Establishing yourself as an expert

People trust experts when they need answers. You might not consider yourself an expert, but information that you think is common knowledge is very likely unknown by people outside of your industry.

If you create content that answers people’s questions or gives them important bits of information, they’ll see your business as an authority.

While not all people who read your content will become your customers, you can establish yourself as an expert so that if they (or their friends) ever need something your business offers, you’ll be the company they trust

Improving your visibility in search engines

The importance of content marketing goes further than establishing expertise. Creating content with search engine optimization (SEO) in mind can help more people find your business when they’re searching online.

Using keywords naturally throughout your content can help search engines understand what your content is about and, as a result, can lead to better positioning in search results related to your target topics.

Streamlining customer service

Content can save you time on answering customer questions while answering them all the same. Uploading answers to common questions on your website can free up some work from your customer service team and help users find the information they want on their own

Content strategy and planning 8

Email marketing metrics and analytics 5