Content marketing metrics and analytics

Content marketing metrics and analytics

Content marketing metrics are data points that help your agency understand your content strategy and track its success. For example, metrics can determine the performance of social media posts, how much traffic it generates, and whether those efforts contribute to the sales funnel.

Content marketing metrics are quantitative (numerical) and qualitative (descriptive) data points you can use to evaluate the impact and effectiveness of your content marketing strategy. 

These metrics include organic search traffic, views, traffic sources, click-through rate (CTR), and social shares. Among many others.

These analytics focus on measuring the performance of content across platforms and channels, from social media to your website. With content marketing insights, you can measure metrics like page views, organic traffic, engagement and conversion rate, social shares, traffic sources, click-through rate (CTR), and more.

 Here’s a look at a few metrics you can find in Google Analytics 4 (GA4):

Different metrics convey different things. So you need to pick the metrics to track depending on the format, the channel, and your goals. 

For example, return on investment (ROI) measures how well your content marketing efforts are contributing to your business’s profitability.

Content promotion and

amplification 10