What is HTML?
HTML stands for Hyper Text Markup
Language · HTML is the standard markup language for creating Web pages
Which tag is used for inserting images in HTML?
The <img> tag is used to
embed an image in an HTML page.
Write any two examples of C2C in e-commerce
eBay
Ali Express
Amazon
What is traditional commerce?
Traditional commerce refers to the
face-to-face process of buying and selling goods in physical store space, by
exchanging goods for monetary gains.
What is e-commerce security?
E-commerce security is the
protection of e-commerce assets from unauthorized access, use, alteration, or
destruction.
Write any two anti-virus software
Avast
AVG Antivirus
Kaspersky
McAfee
Norton
Mention any two types of digital marketing
Pay-per-Click
Social Media Marketing
Content Marketing
Email Marketing
Mobile Marketing
What is digital advertising?
Digital advertising is any form of
advertising that appears online or on digital channels like websites, search
engines, social media
What is location based marketing
Location-based marketing is a
direct marketing strategy that uses a mobile device's location to distribute
content or services (such as push notifications) associated with a particular
place.
Expand C2B and B2B
Business to Business
Business to Consumer
Expand HTML
Hyper text markup language
Who invented
HTML
Sir Tim Berners-Lee (Timothy John Berners-Lee) in
1993.
What is e
commerce
the business of buying and selling things over the Internet
Ecommerce or electronic commerce is the trading of goods and services on the
internet.
Write two
futures of e commerce
Easy-to-navigate product catalogs.
Rich, real-time product information.
Write any two
disadvantages of ecommerce
Need For Internet Access.
Credit Card Fraud.
Expand b2c and c2c
B2C (Business to Consumer), B2B
(Business to Business), C2C (Consumer to Consumer) and C2B (Consumer to
Business)
Mention any two
types of ecommerce
The Most Common Types of Ecommerce
Business Models
B2C (Business-to-consumer). B2C businesses sell directly to their end-users.
...
B2B (Business-to-business).
What is malware
Malware is any software intentionally designed to cause disruption
to a computer, server, client. Etc
Malware is intrusive software that is designed to damage and destroy computers
and computer software.
What is digital
marketing
Digital marketing is the act of promoting products and services
through digital channels, such as social media, SEO, email, and mobile apps.
Mention any two example of social marketing
Health and safety
Anti-smoking
Explain basic structure of HTML
HTML Structure
<!DOCTYPE html>
<html>
<head>
<title> Write
the Page Title </title>
</head>
<body> Write
Page content
<h> Page Heading </h>
<p> </p>
</body>
</html>
Explanation
<!DOCTYPE html>this
tag shows the document type
<html> </html>
Tag indicates that this webpage is
written in html
<head> </head>
This tag contains information about the
web
<title>
</title> This tag contains the
webpage title
<body></body> This
tag contains the content of the webpage
<h> </h> This tag defines a heading; <h1> to
<h6> tags are used for different-sized
Headings, with <h1> the largest and <h6> the smallest
<p> </p> This tag defines a
paragraph
</html> This tag indicates the end of the webpage
Write the difference between traditional commerce and e-commerce
|
TRADITIONAL COMMERCE |
E-COMMERCE |
|
Limited Accessibility |
Any time Accessibility |
|
Linear Business Relationship |
End-to-end Business Relationship |
|
One way Marketing |
One to one Marketing |
|
Delivery of products Instantly |
Delivery of products Takes some time |
|
Manual |
Automatic |
|
Limited Time |
24×7×365 |
|
Face-to-face |
Screen-to-face |
|
Supply side |
Demand side |
What are the advantages of e-commerce?
1.
Faster buying
process.
2.
Store and product
listing creation.
3.
Cost reduction.
4.
Affordable
advertising and marketing.
5.
Flexibility for
customers.
6.
No reach
limitations.
7.
Product and price
comparison.
8.
Faster response
to buyer/market demands.
9.
Several payment
modes
10.
Enables easy
exports
What are the tools available to achieve web
site security?
Secure Your Passwords. ...
Opt For Secure Hosting. ...
Get an SSL Certificate. ...
Install Security Plugins and
Anti-malware Software. ...
Schedule Regular Site Updates. ...
Perform Timely Backups. ...
Add Multi-Factor Authentication (MFA)
...
Use a CDN (Content Delivery Network)
Organization
Scanning / Pentesting
Runtime Application Self-Protection
Development
Usability
Big Data
How an online credit card transaction works
Entities involved in every card transaction.
The customer
The merchant
Merchant's bank
Credit card issuer
Credit Card Transactions
1 Merchants send batches of authorized
transactions to their payment processor.
2 The payment processor passes
transaction details to the card associations that communicate the
appropriate debits with the issuing banks in their network.
3 The issuing bank charges
the cardholder’s account for the amount of the transactions.
4 The issuing bank then
transfers appropriate funds for the transactions to the merchant bank,
minus interchange fees.
5 The merchant bank deposits
funds into the merchant account.
Write futures of e commerce
Complex pricing rules made simple.
Online order processing.
Superior customer service.
Faster buying process.
Cost reduction.
Affordable advertising and marketing.
Flexibility for customers.
Product and price comparison.
Faster response to buyer/market demands
Write disadvantages of ecommerce
There can be lack of system security
reliability or standards owing to poor implementation of e-commerce.
One Can Buy During a Site Crash.
Customers Can't Try Before They Buy.
Shipping Times Can Be Lengthy.
Mention the types of ecommerce
The Most Common Types of Ecommerce
Business Models
B2C (Business-to-consumer). B2C businesses sell directly to their end-users.
...
B2B (Business-to-business).
B2B2C (Business-to-business-to-consumer).
B2G (Business-to-government).
C2B (Consumer-to-business).
D2C (Direct-to-consumer).
C2C (Consumer-to-consumer
Write the example of social marketing
Health and safety
Anti-smoking
Substance abuse
Safe driving
Healthy diet and exercise
Environmental causes
Wildfire prevention
Recycling
Animal welfare
Environmental pollution
Social activism
Handicap accessibility
Gender and racial discrimination
Domestic violence
Human rights
Social justice
Explain social marketing
The term “social marketing” refers to
the adoption of commercial, promotional technologies into programs that are
intended to influence the response of target audiences to improve both the
individuals’ well-being and the well-being of the community in which they
belong.
It includes concept development, pricing,
information exchange, delivery, and market analysis. Social marketing is
developing, putting into action, and managing programs intended to influence
the degree to increase acceptance of social ideas. It is a type of marketing
that is expanding quickly and has a significant potential to lead to decreased
consumption.
What is encryption explain
In simpler terms, encryption takes
readable data and alters it so that it appears random. Encryption requires the
use of a cryptographic key: a set of mathematical values that both the
sender and the recipient of an encrypted message agree on.
Although encrypted data appears random,
encryption proceeds in a logical, predictable way, allowing a party that
receives the encrypted data and possesses the right key to decrypt the data,
turning it back into plaintext. Truly secure encryption will use keys complex
enough that a third party is highly unlikely to decrypt or break the ciphertext
by brute force — in other words, by guessing the key. Data can be
encrypted "at rest," when it is stored, or "in transit,"
while it is being transmitted somewhere else.
What are the advantages of digital marketing?
Global Reach. Traditional marketing is
restricted by geography and creating an international marketing campaign can be
hard, expensive, as well as labor-intensive
Local Reach
Lower Cost
Easy to Learn
Effective Targeting
Multiple Strategies
Multiple Content Types
Increased Engagement
Cost
Variety in digital marketing strategies
Multiple content types
Increased engagement
Speed
Analytics and optimization
Easy to start
Mention the ethical issues in e-commerce
Online Piracy
Vulnerable Data Lakes
Web Tracking
Cyber-Squatting
Web Spoofing
Email Spamming
Counterfeit Products
Security
Identity
Transaction non-refutability
Explain text formatting tags used in HTML
<b> - Bold text
<strong> - Important text
<i> - Italic text
<em> - Emphasized text
<mark> - Marked text
<small> - Smaller text
<del> - Deleted text
<ins> - Inserted text
<sub> - Subscript text
<sup> - Superscript text
What is e-commerce Explain its types?
E-commerce (electronic commerce)
is the buying and selling of goods and services, or the transmitting of
funds or data, over an electronic network, primarily the internet.
E-Commerce types with explanation
Business-to-Business (B2B)
A B2B model of business involves the
conduct of trade between two or more businesses/companies. The channels of such
trade generally include conventional wholesalers and producers who are dealing
with retailers.
Business-to-Consumer (B2C)
Business-to-Consumer model of business
deals with the retail aspects of e-commerce, i.e. the sale of goods and/or
services to the end consumer through digital means.
Consumer-to-Consumer (C2C)
This business model is leveraged by a
consumer for selling used goods and/or services to other consumers through the
digital medium.
Consumer-to-Business (C2B)
C2B model provides the end consumers
with an opportunity to sell their products/services to companies.
Business-to-Administration (B2A)
This model enables online dealings
between companies and public administration, i.e. the Government by enabling
the exchange of information through central websites.
Consumer-to-Administration (C2A)
The C2A platform is meant for consumers,
who may use it for requesting information or posting feedbacks concerning
public sectors directly to the government authorities/administration.
Explain the steps to create a systematic E-commerce website
Choose Your Content Management System
(CMS) ...
Create an Account (Or Get Web Hosting)
...
Select an E-commerce Theme or Template.
...
Customize Your Site and Build Out Web
Pages. ...
Create Product Listings. ...
Set Up a Payment Gateway, Inventory and
Tax Tools. ...
Test and Launch Your E-Commerce Site.
or
Select your perfect ecommerce platform.
Purchase a domain name.
Find a developer.
Pick your ecommerce theme.
Customize your ecommerce template.
Add your products.
Set up payment options.
Sort out your shipping settings.
Preview, test… and publish your online
store.
What is E-Payment explain its types
An electronic payment system is a means
of making payments online without the use of cash. It can be done using credit
cards, debit cards, e-wallets, bank transfers and so on.
E-Payment types explanation
Credit/Debit card payments:
Credit cards are simple to use and
secure. The customer just has to enter the card number, expiry date, and CVV,
which has been introduced as a precautionary measure. The CVV helps detect
fraud by comparing customer details and the CVV number.
Prepaid card payments:
They usually come in different stored values
and the customer has to choose from them. Prepaid cards have virtual currency
stored in them.
Bank transfers:
It is a simple way of paying for online
purchases and does not require the customer to have a card for payment purposes
E-Wallets:
E-wallet is one of the upcoming trends
which gives a new shopping experience altogether. The use of e-wallets is
becoming popular at an alarming rate.
E-Wallets require a sign up from
merchants as well as customers. After creating an e-wallet account and linking
it to the bank account they can withdraw or deposit funds.
Cash:
Let’s face it, in India cash is the
king. For eCommerce, it comes in the form of the cash-on-delivery option.
Mobile payments:
Payment acceptance was no exception for
mobile penetration.
As eCommerce is becoming mobile
mainstreamed, customers are finding it more convenient to use mobile payment
options.
What are the ethical, social and political issues in e-commerce?
Ethical issues in e-commerce?
Online Piracy. This is a great challenge
that plagues online businesses. ...
Vulnerable Data Lakes. A data lake is a
storage of a large amount of raw data. ...
Web Tracking. ...
Cyber-Squatting. ...
Web Spoofing. ...
Email Spamming. ...
Counterfeit Products. ...
Unreliable Customer Service.
Social issues in e-commerce?
The major social issues related to
e-commerce and privacy concern the development of “exception of privacy”
or privacy norms, as well as public attitudes. In what areas of should we as a
society encourage people to think they are in “private territory” as opposed to
public view?
Political issues in e-commerce?
Defining the rights of people to express
their ideas and the property rights of copyright owners are just two of
many ethical, social, and political issues raised by the rapid evolution of
e-commerce.
What is security threat explain different types of threats in
e-commerce
Explain social mobile and location based marketing
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