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UNIT – II Building an E-Commerce Website, Mobile Site and Apps

1-Mark Questions

1.     What is E-Commerce?

What is E-Commerce? E-commerce, short for electronic commerce, refers to the buying and selling of goods and services over the internet. It involves transactions conducted electronically, typically via websites, mobile apps, or online platforms.

 

2.     What is Traditional Commerce?

What is Traditional Commerce? Traditional commerce refers to the exchange of goods and services through physical channels, such as brick-and-mortar stores, face-to-face interactions, telephone orders, or mail-order catalogs. It does not involve electronic means for conducting transactions.

 

3.     Write any two features of E-Commerce.

 

Two features of E-Commerce:

 

o              Global Reach: E-commerce allows businesses to reach a global audience without the need for physical presence in multiple locations.

 

o              Convenience: E-commerce offers convenience to both buyers and sellers by enabling 24/7 access to products and services from anywhere with an internet connection.

 

4.     Expand B2C and B2B.

Expand B2C and B2B:

 

o              B2C: Business-to-Consumer. It refers to transactions where businesses sell products or

 

 

services directly to consumers.

 

 

o              B2B: Business-to-Business. It involves transactions between businesses, where one business sells products or services to another business.

 

5.     Expand C2B and C2C.

Expand C2B and C2C:

 

o              C2B: Consumer-to-Business. In C2B transactions, individuals or consumers offer products or services to businesses. This can include freelancers, consultants, or influencers providing services to businesses.

 

o              C2C: Consumer-to-Consumer. C2C transactions occur when consumers sell products or services directly to other consumers through online platforms or marketplaces.

 

6.     Write any two examples of B2C Model.

 

Two examples of B2C Model:

 

o              Amazon: An online retail platform where consumers can purchase a wide range of products directly from the website.

 

o              Apple: Apple sells its products, such as iPhones and MacBooks, directly to consumers through its online store and retail outlets.

 

7.     Write any two examples of C2C Model.

 

Two examples of C2C Model:

 

o              eBay: A popular online marketplace where individuals can buy and sell various products to each other.

 

o              Craigslist: A classified advertisements website where users can buy, sell, or trade a wide range of goods and services with other users in their local area.

5-Mark Questions

1.     What are features of E-Commerce.

 

Features of E-Commerce:

 

o              Global Reach: E-commerce enables businesses to reach customers worldwide, breaking geographical barriers.

 

o              24/7 Availability: Online stores are accessible round the clock, allowing customers to shop at their convenience.

 

o              Cost-effectiveness: E-commerce eliminates the need for physical storefronts, reducing overhead costs associated with traditional retail.

 

o              Personalization: E-commerce platforms can offer personalized recommendations and experiences based on customer preferences and behavior.

 

o              Analytics: E-commerce allows businesses to track and analyze customer data, sales trends, and website performance for informed decision-making.

2.     Write the difference between Traditional Commerce and E-Commerce.

 

Difference between Traditional Commerce and E-Commerce:

 

o              Traditional Commerce: Involves physical interactions between buyers and sellers, typically through brick-and-mortar stores, face-to-face transactions, or mail-order

 

catalogs.

 

o              E-Commerce: Conducts buying and selling activities electronically over the internet, using websites, mobile apps, or online platforms for transactions.

3.     What are advantages of E-Commerce.

 

o              Wider Reach: E-commerce allows businesses to reach a global audience, expanding their customer base beyond local boundaries.

 

o              Lower Costs: E-commerce reduces overhead costs associated with maintaining physical stores, such as rent, utilities, and staffing.

 

o              Convenience: Customers can shop from anywhere, anytime, using various devices

 

connected to the internet, enhancing their overall shopping experience.

 

o              Personalization: E-commerce platforms can personalize the shopping experience

 

based on customer preferences and behavior, improving customer satisfaction and loyalty.

 

o              Analytics: E-commerce enables businesses to gather and analyze data on customer behavior, sales trends, and website performance, aiding in strategic decision-making.

4.     What are disadvantages of E-Commerce.

 

Disadvantages of E-Commerce:

 

o              Security Concerns: E-commerce transactions may be vulnerable to security breaches, such as data theft or fraudulent activities, posing risks to both businesses and

 

customers.

 

o              Lack of Personal Interaction: E-commerce lacks the personal touch of traditional commerce, potentially impacting customer trust and loyalty.

o              Infrastructure Requirements: Setting up and maintaining an e-commerce platform requires technical expertise and investment in infrastructure, which may be challenging

 

for small businesses.

 

o              Competition: E-commerce faces intense competition from other online businesses, requiring continuous innovation and marketing efforts to attract and retain customers.

 

o              Digital Divide: Not everyone has access to the internet or digital devices, limiting the reach of e-commerce to certain demographics or regions.

 

10-Mark Questions

1.     Explain the types of E-Commerce.

 

Types of E-Commerce: E-commerce can be categorized into various types based on the nature of transactions and parties involved. The main types of e-commerce are:

 

o Business-to-Consumer (B2C): In B2C e-commerce, businesses sell products or services directly to consumers. Examples include online retailers like Amazon, Walmart, and eBay.

 

o Business-to-Business (B2B): B2B e-commerce involves transactions between businesses, where one business sells products or services to another business. Examples include manufacturers selling to wholesalers or suppliers.

 

·         Consumer-to-Business (C2B): C2B e-commerce occurs when individual consumers offer products or services to businesses. Examples include freelancers offering services on platforms like Upwork or Fiverr, or influencers collaborating with brands for

sponsored content.

 

 

o              Consumer-to-Consumer (C2C): C2C e-commerce involves transactions between individual consumers, where one consumer sells products or services to another

 

consumer. Examples include online marketplaces like eBay, Craigslist, or peer-to-peer lending platforms.

 

o              Business-to-Government (B2G): B2G e-commerce involves businesses selling products or services to government agencies or departments. Examples include vendors supplying office equipment or software solutions to government entities.

2.     Explain the steps to build a systematic E-Commerce website.

 

Steps to Build a Systematic E-Commerce Website: Building a systematic e-commerce website involves several steps to ensure functionality, usability, and security. Here's a general outline:

 

o              Market Research: Identify your target audience, understand their needs and preferences, and analyze competitors to determine market demand and opportunities.

 

o              Choose a Business Model: Decide on the type of e-commerce model (B2C, B2B, etc.) that aligns with your business goals and target market.

 

o              Select an E-Commerce Platform: Choose a suitable e-commerce platform or software that meets your business requirements, such as Shopify, WooCommerce, Magento, or custom-built solutions.

 

o              Design and Development: Design a user-friendly website interface with intuitive navigation, appealing visuals, and clear product descriptions. Develop the website using

HTML, CSS, JavaScript, and backend technologies like PHP, Python, or Node.js. Implement essential features such as product catalog, shopping cart, payment gateway integration, and user account management.

 

o    Content Creation: Create high-quality content for product descriptions, images, videos, and other marketing materials to engage and inform customers.

o             Security Implementation: Implement robust security measures to protect customer data, transactions, and website integrity. Use SSL certificates, secure payment gateways,

and encryption protocols to ensure data privacy and prevent cyber threats.

 

o    Testing: Conduct thorough testing of the website's functionality, usability, and performance across different devices and browsers. Identify and fix any bugs or issues to ensure a smooth user experience.

 

o    Launch and Marketing: Once the website is ready, launch it to the public and implement marketing strategies to attract visitors and drive sales. Utilize digital

 

marketing channels such as social media, email marketing, SEO, and paid advertising to promote the e-commerce website.

 

o    Monitoring and Optimization: Continuously monitor website performance, user feedback, and sales metrics. Analyze data to identify areas for improvement and

 

optimization, such as conversion rate optimization, user experience enhancements, and inventory management.

 

o    Customer Support: Provide excellent customer support through various  channels such as live chat, email, or phone to address customer inquiries, resolve issues, and ensure satisfaction.

 

Following these above steps will help build a systematic e-commerce website that effectively serves customers, drives sales, and grows your business.

UNIT– I: HYPER TEXT MARKUP LANGUAGE


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