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Content creation and distribution

Content creation and distribution

Content creation is the process of creating various forms of media that appeal to your target audience. It involves multiple steps, from generating an initial idea to promoting a published piece. And the content creation process involves different experts.

Content distribution is essential for businesses as it allows them to increase their online presence, attract and engage a larger audience, and drive traffic to their digital assets. Effective content distribution can also help businesses establish thought leadership, generate leads, and boost brand awareness.

The Most Common Types of Content Marketing

Content comes in many shapes and sizes. It can be written, visual, or a mix of both. 

Here are some examples of popular types of content:

1)           Blog posts

Blog posts and articles are two of the most common content formats. Mainly because there are minimal barriers to creating and sharing them

Blog posts are a great way to educate readers (and they often account for a lot of website content creation). Blog posts also help with brand awareness, search rankings, and customer loyalty. 

Examples

Ø      101 content: Answer frequent questions beginners in your industry have

Ø      201 content: Provide more sophisticated content for seasoned professionals 

Ø      Comparisons: Compare multiple solutions, products, or services

Ø      Curations: Share the best resources on a given topic 

Ø      How-to guides: Give step-by-step walkthroughs for important processes

Ø      News: Share announcements about recent company and product updates, awards, and more

2)     Infographics

Infographics are visual representations of data points or narratives. 

Infographics do a good job of conveying complex or data-heavy information in a digestible way. They also help break up walls of text. And tend to be shared on social media and referenced by other sites

Example

Ø      Process explanation: Break down a complex process related to your industry or product

Ø      Industry trends: Use data to illustrate current trends in your industry

Ø      Company timeline: Tell the story of your company and its key milestones

Ø      FAQs: Convert your most frequently asked questions into an infographic

Ø      Charts: Convey numerical data in bar charts, pie charts, and more

Ø      Maps: Present location-based data and information with simple or custom maps 

3)     Videos and audio

Video and audio content have become increasingly important in connecting with customers. 

Videos can be standalone pieces on YouTube or your website. But they can also enhance text content. 

Example

Ø      Explainers: Concisely explain a product, service, or concept

Ø      Product demos: Walk through a product or service, covering its features and benefits

Ø      Case studies: Feature satisfied customers who share their experiences 

Ø      Tutorials: Share step-by-step instructions on how to perform a task or learn a skill

Ø      Behind-the-scenes: Show a glimpse into the inner workings of a business

Ø      Animations: Tell a story in an animated form

4)     Email and newsletters

Email is a great way to present fresh content to users consistently. 

Ecommerce Company keeps content fresh by using their email newsletter to push timely products for holidays like Father’s Day

Email marketing is a great way to keep your brand top of mind for customers. And encourage recurring business.

A newsletter is a printed or electronic report containing news concerning the activities of a business or an organization that is sent to its members, customers, employees or other subscribers. Newsletters generally contain one main topic of interest to its recipients.

Example

Ø  New job openings at your company.

Ø  New case studies or product launches.

Ø  Industry news.

Ø  Recent survey results related to your industry.

Ø  Internal employee news, including anniversaries, promotions, and birthdays.

Ø  Photos or stories customers have shared.

Ø  Monthly business recaps.

Ø  New training opportunities.

Ø  Upcoming webinars or recordings of past webinars.

5)     Ebooks and white papers

Ebooks and white papers are in-depth reports or guides full of original data and insights.

They offer a deeper dive into a topic than blog posts. They explore more complex subjects, highlight a company’s products or services, or share the research that drives its solution.

6) Podcasts and webinars

Podcasts create a deep connection with listeners through storytelling and discussions.

A webinar is typically a live interactive event that attendees join on their desktop or mobile device over the internet.

Example

Ø  Expert interviews: Feature industry experts, thought leaders, and influencers 

Ø  Success stories: Explore how businesses related to your podcast’s theme achieved success

Ø  Q&A sessions: Focus on answering questions submitted by your audience 

Ø  Industry trends: Highlight trending topics and emerging technologies in your niche

Ø  Panel discussions: Engage experts in a panel discussion on a specific topic 

Ø  Reviews: Discuss books, movies, and events related to your podcast’s theme 


Content strategy and planning  8  

Content promotion and

amplification  10


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