Content creation and distribution
Content creation is the process
of creating various forms of media that appeal to your target audience. It involves
multiple steps, from generating an initial idea to promoting a published piece.
And the content creation process involves different experts.
Content distribution is essential for
businesses as it allows them to increase their online presence, attract
and engage a larger audience, and drive traffic to their digital assets.
Effective content distribution can also help businesses establish thought
leadership, generate leads, and boost brand awareness.
The Most Common Types of Content Marketing
Content comes in many shapes and sizes. It can be written, visual,
or a mix of both.
Here are some examples of popular types of content:
1) Blog posts
Blog posts and articles are two of the most
common content formats. Mainly because there are minimal barriers to creating
and sharing them
Blog posts are a great way to educate readers
(and they often account for a lot of website content creation). Blog posts also
help with brand awareness, search rankings, and customer loyalty.
Examples
Ø 101 content: Answer frequent questions beginners in your industry have
Ø 201 content: Provide more sophisticated content for seasoned
professionals
Ø Comparisons: Compare multiple solutions, products, or services
Ø Curations: Share the best resources on a given topic
Ø How-to guides: Give step-by-step walkthroughs for
important processes
Ø News: Share announcements about recent company and product
updates, awards, and more
2) Infographics
Infographics are visual
representations of data points or narratives.
Infographics do a good
job of conveying complex or data-heavy information in a digestible way. They
also help break up walls of text. And tend to be shared on social media and
referenced by other sites
Example
Ø Process explanation: Break down a complex process related to
your industry or product
Ø Industry trends: Use data to illustrate current trends in
your industry
Ø Company timeline: Tell the story of your company and its
key milestones
Ø FAQs: Convert your most frequently asked questions into an
infographic
Ø Charts: Convey numerical data in bar charts, pie charts, and more
Ø Maps: Present location-based data and information with simple or
custom maps
3) Videos and audio
Video
and audio content have become increasingly important in connecting with
customers.
Videos can be standalone
pieces on YouTube or your website. But they can also enhance text
content.
Example
Ø Explainers: Concisely explain a product, service, or concept
Ø Product demos: Walk through a product or service,
covering its features and benefits
Ø Case studies: Feature satisfied customers who share
their experiences
Ø Tutorials: Share step-by-step instructions on how to perform a task
or learn a skill
Ø Behind-the-scenes: Show a glimpse into the inner workings
of a business
Ø Animations: Tell a story in an animated form
4) Email and newsletters
Email is a great way to
present fresh content to users consistently.
Ecommerce Company keeps
content fresh by using their email newsletter to push timely products
for holidays like Father’s Day
Email marketing is a
great way to keep your brand top of mind for customers. And encourage recurring
business.
A newsletter is a printed or electronic
report containing news concerning the activities of a business or an
organization that is sent to its members, customers, employees or other
subscribers.
Newsletters generally contain one main topic of interest to its recipients.
Example
Ø New job openings at your company.
Ø New case studies or product launches.
Ø Industry news.
Ø Recent survey results related to your
industry.
Ø Internal employee news, including
anniversaries, promotions, and birthdays.
Ø Photos or stories customers have shared.
Ø Monthly business recaps.
Ø New training opportunities.
Ø Upcoming webinars or recordings of past
webinars.
5) Ebooks and white papers
Ebooks and white
papers are in-depth reports or guides full of original data and insights.
They offer a deeper
dive into a topic than blog posts. They explore more complex subjects,
highlight a company’s products or services, or share the research that drives
its solution.
6) Podcasts and webinars
Podcasts create a deep connection with listeners through
storytelling and discussions.
A webinar is typically a live interactive event that attendees join on their
desktop or mobile device over the internet.
Example
Ø Expert
interviews: Feature industry
experts, thought leaders, and influencers
Ø Success
stories: Explore how
businesses related to your podcast’s theme achieved success
Ø Q&A
sessions: Focus on
answering questions submitted by your audience
Ø Industry
trends: Highlight
trending topics and emerging technologies in your niche
Ø Panel
discussions: Engage experts
in a panel discussion on a specific topic
Ø Reviews: Discuss books, movies, and events related to your podcast’s theme
Content strategy and planning 8
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