Writing on Facebook

What is Facebook?

Facebook is a social networking site that makes it easy for you to connect and share with family and friends online. Originally designed for college students, Facebook was created in 2004 by Mark Zuckerberg while he was enrolled at Harvard University. By 2006, anyone over the age of 13 with a valid email address could join Facebook. Today, Facebook is the world's largest social network, with more than 1 billion users worldwide.

How does Facebook sharing work?

Facebook allows you to send messages and post status updates to keep in touch with friends and family. You can also share different types of content, like photos and links. But sharing something on Facebook is a bit different from other types of online communication. Unlike email or instant messaging, which are relatively private, the things you share on Facebook are more public, which means they'll usually be seen by many other people.

While Facebook offers privacy tools to help you limit that can see the things you share, it's important to understand that Facebook is designed to be more open and social than traditional communication tools.

Advantages of Facebook

Facebook is a website which allows users, who sign-up for free profiles, to connect with friends, work colleagues or people they don't know, online. It allows users to share pictures, music, videos, and articles, as well as their own thoughts and opinions with however many people they like.

To post on a Page that you visit:

Tap in the top right of Facebook.

Search for the Page you'd like to post on, and then select it from the dropdown menu.

Tap Posts, then tap Write something on the Page.

Write your post, and then tap Publish.

How to Write a Perfect Facebook Post

Engagement Metrics for Facebook Posts

Have you ever asked yourself exactly what gets the most engagement on a Facebook post?

According to Facebook, engagement is an umbrella term that can refer to all the actions people take as a result of what you post.

Here are examples of engagement on Facebook: 

shares 

reactions

saves 

likes 

comments 

Interactions

video plays

link clicks

photo views

These actions can be broken down into the following engagement metrics:

cost per engagement

link clicks

post reactions

page engagement 

Engagement metrics are important because they allow you to track how your content performs with your audience.