E-Commerce OE III BA

 Open Elective for III & IV Semester

Course code: 21BSCOECS

Internal Assessment Marks: 40

Semester End Examination Marks: 60

ELECTRONIC COMMERCE

UNIT I Introduction to E-Commerce and Technology Infrastructure

Working of Web - HTML Markup for Structure - Creating simple page - Marking up text - Adding Links - Adding Images - Table Markup - Forms - HTML5

 

UNIT II Building an E-Commerce Website, Mobile Site and Apps

Systematic approach to build an E-Commerce: Planning, System Analysis, System Design, Building the system, Testing the system, Implementation and Maintenance, Optimize Web Performance – Choosing hardware and software – Other E-Commerce Site tools – Developing a Mobile Website and Mobile App

 

UNIT III E-Commerce Security and Payment Systems

E-Commerce Security Environment – Security threats in E-Commerce – Technology Solutions: Encryption, Securing Channels of Communication, Protecting Networks, Protecting Servers and Clients – Management Policies, Business Procedure and Public Laws - Payment Systems

 

UNIT IV Business Concepts in E-Commerce

Digital Commerce Marketing and Advertising strategies and tools – Internet Marketing Technologies – Social Marketing – Mobile Marketing – Location based Marketing – Ethical, Social, Political Issues in E-Commerce

 

UNIT V Project Case Study

Case Study: Identify Key components, strategy, B2B, B2C Models of E-commerce Business model of any e-commerce website - Mini Project: Develop E-Commerce project in any one of Platforms like Woo-Commerce, Magento or Opencart