Introduction
Kristin Gallucci speaks
to marketers about Marketing with emotion to move brands to align with
customers and act with passion. Kristin has over 20 years of experience leading
strategic digital marketing, social media, influencer engagement, and analytics
initiatives for brands. Kristina Gallucci was born in 1978 at Rhode Island and
is currently 44 years. I'm a hybrid marketer - former ad agency EVP turned
corporate marketing executive. I have a deep understanding of the
nuances and complexities of how a brand shows up across
the digital landscape. I thrive in the intersection of strategy, I
am a very dedicated team mate and my swim team is my family. With all
the time we spend together practicing as well as cheering each other on at our
best
Kristin Gallucci speaks to
marketers about Marketing with emotion to move brands to align with customers
and act with passion.
Kristin has over 20 years of
experience leading strategic digital marketing, social media, influencer
engagement, and analytics initiatives for brands. She’s a Linkedin Top Voice
for Marketing & Social Media, is sourced in Inc. Magazine and Adweek, and
currently leads strategy for digital marketing at the top franchise brand
Signarama for the signage industry.
She founded Modern Marketer,
a consultancy that helps companies make better connections with their
audiences.
She speaks regularly on
topics such as the changing world of marketing, LinkedIn optimization, and
personal branding. She also serves on Board of the American Marketing
Association.
Kristin Gallucci works as a
Senior Manager, Marketing at Adobe, which is a Multimedia, Games & Graphics
Software company with an estimated 26 K employees; and founded in 1982. They
are part of the Marketing team within the Marketing Department and their
management level is Manager. Kristin is currently based in United States.
Theme
Social technology is
simultaneously connecting us and isolating us. It's affecting everything from
our basic social relationships to the way that we work, learn and experience. Social
media should be a support to real relationships, not a catalyst to losing them.
Explanation
Information and communication
technology has changed rapidly over the past 20 years, with a key development emergence
of social media.
For example, the development of mobile technology has played an
essential role in shaping the impact of social media. Across the
globe, mobile devices dominate in terms of total minutes spent online. They put
the means to connect anywhere, at any time on any device in everyone’s hands.
Why People Share Information?
Sharing information on social
media include valuable and entertaining content to others; to define
themselves; to grow and nourish relationships and to get the word out
about brands and causes they like or support.
These factors have caused
social networks to evolve from being a handy means for keeping in touch with
friends and family to being used in ways that have a real impact on society.
The Influence of Social media
is being used in ways that shape politics, business, world culture, education,
careers, innovation, and more.
Social media are
interactive media technologies that facilitate the creation and sharing of
information, ideas, interests, and other forms of expression through virtual
communities and networks. While challenges to the definition of social
media arise due to the variety of stand-alone and built-in social media
services currently available.
There are some common features:
Social media are
interactive Web 2.0 Internet-based applications.
User-generated content—such
as text posts or comments, digital photos or videos, and data
generated through all
online interactions—is the lifeblood of social media.
Users create service-specific
profiles for the website or app that are designed and
maintained by the social media organization.
Social media helps the
development of online social networks by connecting a user's profile
with those of other individuals or groups.
The term social in
regard to media suggests that platforms are user-centric and enable communal
activity. As such, social media can be viewed as online facilitators or
enhancers of human networks—webs of individuals who enhance social
connectivity.
Users usually access social
media services through web-based apps on desktops or download services
that offer social media functionality to their mobile devices (e.g., smart
phones and tablets).
Social media are used to
document memories, learn about and explore things, advertise oneself, and form friendships
along with the growth of ideas from the creation of blogs, podcasts,
videos, and gaming sites. This
changing relationship between humans and technology is the focus of the
emerging field of technological self-studies. Some of the most
popular social media websites, with more than 100 million registered users,
include Facebook (and its associated Facebook Messenger), TikTok, WeChat, Instagram, QZone, Twitter, Tumblr,
and LinkedIn. Depending on interpretation, other popular platforms that
are sometimes referred to as social media services include YouTube, QQ, Quora, Telegram, WhatsApp, Signal, LINE,
Snapchat,
Pinterest, Viber, Reddit, Discord, VK, Microsoft
Teams, and more.
Social media makes us more
social. The positive impacts of social media outweigh the negatives by allowing
us to engage more with people we know, people we don’t and create positive
changes by a few taps on a screen. Today, we see that people have lots of
friends with friend lists consisting over hundreds of friends. But, are they
really our friends? More than 50% percent of ‘friends’ on our list are those
people whom we have never even chatted with, a few percent also comprise of
those whom we have never even seen! According to the dictionary, a friend is
someone who is attached to the other living being by feelings of affection or
personal regard.
I agree that these sites help
us to be in touch with our close ones but "people have nowadays forgotten
this and they think that ‘this’ is their home". People these days find it
easier to chat rather than talk to a person. Often, I hear complaints from my
parents, my sister that I am not giving them enough time. Almost all the time,
I am just sitting on Facebook or Instagram , even though no one is there to
chat with. All the time, I keep waiting for people but I never realise that
there are people who are waiting for me outside this social network world.
Maybe, I have even lost a few good friends in order to make few new friends.
May be, this social networking has actually made me unsocial.
Why is social media making us unsocial?
It often results in anxiety
and depression because we are continuously concerned about missing out and if
we do, we make excuses to reach back. Now, this is very dangerous because the
network companies are constantly finding more ways to keep you hooked up on
their sites and we are becoming addicted to it.
Is social media making us unsocial against?
Multiple studies have shown
that excessive social media use can cause increased feelings of loneliness,
diminish self-esteem, and lead to antisocial behavior.
It’s certainly not a stretch
to say that smart phones and social media have become a fundamental part in our
everyday lives, and not necessarily for the better. At times, we can all agree
that the internet is very beneficial; it offers us new relationships, new
ideas, and new trends. However, its merits never seem to be worth the ugly,
unintended consequences the internet inevitably brings into the world. In
Kristin Gallucci’s Ted Talk, oxymoronically entitled “Social Media Is Making Us
Unsocial”, she shares how she once tried to introduce herself to someone at a
social media event, only to be brushed off because they would rather connect online
than in person (Gallucci, 2019) I empathize with Gallucci. Considering the
risks Gallucci highlighted, we need to disconnect ourselves from social media
to begin truly connecting with
FOMO: The Fear of Missing Out
We are so intricately
tethered to social media that we have established a psychological dependence on
the network because of the compulsive concern of missing out on an opportunity
of social interaction. It often results in anxiety and depression because we
are continuously concerned about missing out and if we do, we make excuses to
reach back. Now, this is very dangerous because the network companies are
constantly finding more ways to keep you hooked up on their sites and we are
becoming addicted to it. Social media sites have become a significant
contributing factor to the FOMO sensation.
Advantages of
Social Media
Connectivity
Connectivity is among the
most significant benefits of social media. It can link countless users at any
time, everywhere. Information could be spread globally through social media and
its connectedness, making it simple for people to interact with one another. It
results in global relationships.
Education
The use of social media in
education is commendable. Learners and educators can enroll in global
collaborative platforms to facilitate constructive learning. It also aids in
skill improvement by fostering knowledge and creativity.
Information and Updates
Stay informed about events
happening across the globe or in other people's lives using social media. In
contrast to television, radio, or newspapers, social media lets everyone convey
information accurately by presenting the real picture. It aids in showcasing
real-world news across the globe.
Awareness
People have become more
conscious thanks to social media. It serves as a channel for information, thus
paving the way to innovation and success via developing their knowledge and
abilities. Social media well-covers global events, making people more aware of
their surroundings.
Share Anything with Others
Social media is the best
platform to convey feelings and opinions - a song, a poem, a work of art, a
decadent dessert, or anything else. Anyone can let their creativity shine
through the platform for it to be shared by millions of others. Sharing the
artistic works with others could open the door to achievement and several
milestones.
Helps in Building Communities
Live in a diverse world where
individuals from different cultures, beliefs, and backgrounds exist. Social
media brings these people together by linking them on a common platform. Thus,
fostering a sense of unity facilitates the development of community links. For
instance, food lovers can join the community of food bloggers, while gamers can
join communities focused on gaming, etc.
Noble Cause
Noble deeds can be promoted
on social media. It is the ideal tool for endorsing causes like giving
donations to those with cancer, for instance, to those who need money for
treatment. While everyone can use social media to assist others in finance, it
is also the simplest and fastest way to advance any worthwhile cause.
Mental Health
Social media serves as an
excellent stress reliever. Several groups can support people battling against
stress, depression, and loneliness. By creating a feeling of elation, these
communities can bestow a brighter attitude while also helping develop healthy
relationships with others, thus enhancing mental health.
Advantages of
Social Media for Business
Brand Reputation
Social media improves company
relationships by fostering goodwill among users; its promotion increases sales,
which in turn increases profitability.
Brand Awareness
Networking platforms
contribute to greater brand recognition. Visually appealing products and
information capture users' attention, which increases brand visibility and
raises customer knowledge about certain goods and services.
Customer Interaction
Social media enhances
customer engagement by providing goods and services and soliciting comments on
them. Users from across communities leave various feedback and suggestions,
which can assist in improving areas of focus and satisfy them.
Promotion
Social media is a great
supporter of internet commerce and marketing. Posts and promotions facilitate
effective user connections and contribute to the profitability of a business.
It fosters user relationships and endorses customer loyalty, which is crucial
for any company's expansion.
Disadvantages
of Social Media
Affects Social-Emotional Connection
Social media hampers
emotional bonds. Everything is conveyed through texts digitally, which can
stunt expressions. Ingenuity is lost when people who would ideally visit one
another to convey greetings only send text messages instead of hugs.
Decreases Quick-witted Skill
With the decrease in real
face-to-face conversations and in-person chats, quick-wittedness is rare. Sense
of humor and sporty have been compromised – the sense of love, friendship, fun,
and enjoyment have all disappeared due to the effects of social media on human
mental health.
Causing Distress to Someone's Feelings
People who use social media
to communicate lack empathy and do not wink an eyelid when they have to hurt
someone. The latest trolls, negative comments, and feedback are all witnesses
to the hard-heartedness that has evolved due to the invisible nature of social
media.
Present Physically Not Mentally
Spending time with each other
is about being 'present' and in the moment. As friends and family gather,
create memories by speaking to one another about times past, present and
future. Unfortunately, today with social media being made available on the
mobile phone, people spend time with each other 'scrolling' through posts.
Lacking Understanding and Thoughtfulness
Feelings are conveyed through
word and voice – but to do this, there is a need to be physically present in
front of the other person to communicate feelings effectively. However, social
media gives it a different hue when anyone puts them into a text, thus masking
the real meaning.
Lack of Quality Family Time
Social media has been the
cause of many disrupted relationships simply because families cannot spend
quality time with each other. Family time has taken a hit with 'me' and privacy
taking precedence (due to the quality of texts that appear on social media).
Cyber bullying
People, particularly
children, have been victims of cyber bullying where threats, cons, and other
negative activities easily ensnare them. Fake news and rumors spread
effortlessly, leading to depression and suicide.
Hacking
The vulnerability of social
media has also thrown light on how easy it is to gather a person's data.
Privacy settings must be constantly updated and profile locked to avoid such
situations.
Distracted Mind
Social media is impulsive.
New messages, notifications, and updates are the impetus to constantly checking
the phone, resulting in distraction. The individual wastes time even ignoring
important work to only look at the menial update.
Facilitates Laziness
Spending hours on the couch
glued to our smart phones results in several health problems such as obesity,
stress, and high blood pressure. Technology and accompanying social media have
led to a rise in laziness among people due to no physical activity or exercise.
Addiction
A serious issue among youth
social media addiction has led to disastrous consequences. While checking
social media and using the smart phone in moderation is not bad, productive
time and energy are wasted due to overuse.
Cheating and Relationship Issues
Individuals are now using
social media as a platform for dating and marriage.
Conclusion
So we would like to conclude
rather though if we use social media in a good way it will be very effective.
It helps the student to update their knowledge. Excess of every this is
harmful. If we use social media in a strategic manner it is very helpful &
as we all know excess of everything is harmful and let your emotional, physical
& mental capacity, skills sets into darkness.
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