Social Media is Making Us Unsocial Kristin Gallucci

Introduction

Kristin Gallucci speaks to marketers about Marketing with emotion to move brands to align with customers and act with passion. Kristin has over 20 years of experience leading strategic digital marketing, social media, influencer engagement, and analytics initiatives for brands. Kristina Gallucci was born in 1978 at Rhode Island and is currently 44 years. I'm a hybrid marketer - former ad agency EVP (employee value proposition) turned corporate marketing executive. 

I am a very dedicated team mate and my swim team is my family. With all the time we spend together practicing as well as cheering each other on at our best

Kristin has over 20 years of experience leading strategic digital marketing, social media, influencer engagement, and analytics initiatives for brands. She’s a Linkedin Top Voice for Marketing & social media, is sourced in Inc. Magazine and Adweek, and currently leads strategy for digital marketing at the top franchise brand Signarama for the signage industry.

She founded Modern Marketer, a consultancy that helps companies make better connections with their audiences.

She speaks regularly on topics such as the changing world of marketing, LinkedIn optimization, and personal branding. She also serves on Board of the American Marketing Association.

Kristin Gallucci works as a Senior Manager, Marketing at Adobe, which is a Multimedia, Games & Graphics Software company with an estimated 26 K employees; and founded in 1982. They are part of the Marketing team within the Marketing Department and their management level is Manager. Kristin is currently based in United States.

Theme

Social technology is simultaneously connecting us and isolating us. It's affecting everything from our basic social relationships to the way that we work, learn and experience. Social media should be a support to real relationships, not a catalyst to losing them.

Social media making us unsocial

Yes, social media can make people less social. While social media can connect people, it can also lead to feelings of isolation and disconnect from real life.

Information and communication technology has changed rapidly over the past 20 years, with a key development emergence of social media.

For example, the development of mobile technology has played an essential role in shaping the impact of social media across the globe. Mobile devices dominate in terms of total minutes spent online they put the means to connect anywhere, at any time on any device in everyone’s hands. Sharing information on social media include valuable and entertaining content to others; to define themselves; to grow and nourish relationships and to get the word out about brands and causes they like or support.

These factors have caused social networks to evolve from being a handy means for keeping in touch with friends and family to being used in ways that have a real impact on society.

Social media making us unsocial by Kristin Gallucci

A few years ago, I attended a social media event. This is an event where people gathered and share their ideas with an audience. Many of these influencers had spent years creating videos and sharing their stories and encouraging others to build an authentic relationship. I watch with Enthusiasm, each one of them walk into conference and right on by headed for the most Instagram worthy location.  

In the conference hall with each attempt to introduce myself, I was ignored or brushed off, you see. They choose to connect online rather than to connect with a human being. They choose social media over the potential of a real relationship right in front of them. That was the moment that changed my perspective.  Social media is making us unsocial, social media is killing relationships, social media is replacing experiences.

Look familiar

Or this

 

How about this

 

Social media has changed the way we live our lives from the way we get news to the way in we interact with loved ones.  It’s everywhere, its powerful and it’s growing according to the global web index, we spend an average two hours a day on social media and its increasing at a rate of two minutes per day over the course of a lifetime, that’s five years and four months on social media that’s over 43,817 hours. (Forty-three thousand eight hundred and seventeen)  

The experience of art and history are being replaced with a digital representation of those things, rather than visit a museum or art gallery, we take to Instagram to view the works of artists like Bankesy. Social media is impacting social issues, have you heard the term slacktivism social media activism bring awareness to social issues the awareness isn’t translating into real change.  

It is a shift to devices, people or pressing a like button rather than actively engaging with campaigns in real Life. We can't care more about how other people perceive our adventures then actually having them the urge to check social media is stronger than the urge for sex yet, both are driven by a need to connect many relationships have been jeopardize are ruined because of micro cheating pushing the boundaries of fidelity through social media. We know that the world is changing with every passing moment because of technology inventions and rapid adoption of the technology.

But technology is not the problem. We are, and the reality is we are slowly becoming addicted. How do I know I am on the inside for the past 20 years? I have been in and as long as their advertisers looking to capture your attention and get you hacked. There will be a new social platform, there will be new social channels are the last few years I had been creating content on social specifically on LinkedIn and I was named a top voice on the platform but what I realised was the more I was creating online and building relationships online.  

I was losing touch with people in real life after food and shelter our need to belong Feel possibly connected is arguably the number one predictor of health happiness wellbeing and even longevity human connections bring complex value to our lives it is the interactive exchange the define us. We need to use social media as a support to build real relationships not catalyst to losing them.  Remember some of the most brilliant minds in the word think Silicon Valley talk how dedicated their lives to making social media more addictive. We need to get aggress to get our focus back we can do it. Here is how turn notifications off, educate others and help our children understand, how to manage their usage use social media to build relationships and take it offline we already know the risks anxiety isolations depression cyber bullying low cell worth we can do it lets disconnect to connect.

Advantages of Social Media

Connectivity

Connectivity is among the most significant benefits of social media. It can link countless users at any time, everywhere. Information could be spread globally through social media and its connectedness, making it simple for people to interact with one another. It results in global relationships.

Education

The use of social media in education is commendable. Learners and educators can enroll in global collaborative platforms to facilitate constructive learning. It also aids in skill improvement by fostering knowledge and creativity. 

Information and Updates

Stay informed about events happening across the globe or in other people's lives using social media. In contrast to television, radio, or newspapers, social media lets everyone convey information accurately by presenting the real picture. It aids in showcasing real-world news across the globe.

Awareness

People have become more conscious thanks to social media. It serves as a channel for information, thus paving the way to innovation and success via developing their knowledge and abilities. Social media well-covers global events, making people more aware of their surroundings.

Share Anything with Others

Social media is the best platform to convey feelings and opinions - a song, a poem, a work of art, a decadent dessert, or anything else. Anyone can let their creativity shine through the platform for it to be shared by millions of others. Sharing the artistic works with others could open the door to achievement and several milestones.

Helps in Building Communities

Live in a diverse world where individuals from different cultures, beliefs, and backgrounds exist. Social media brings these people together by linking them on a common platform. Thus, fostering a sense of unity facilitates the development of community links. For instance, food lovers can join the community of food bloggers, while gamers can join communities focused on gaming, etc.

Noble Cause

Noble deeds can be promoted on social media. It is the ideal tool for endorsing causes like giving donations to those with cancer, for instance, to those who need money for treatment. While everyone can use social media to assist others in finance, it is also the simplest and fastest way to advance any worthwhile cause.

Mental Health

Social media serves as an excellent stress reliever. Several groups can support people battling against stress, depression, and loneliness. By creating a feeling of elation, these communities can bestow a brighter attitude while also helping develop healthy relationships with others, thus enhancing mental health. 

Advantages of Social Media for Business

Brand Reputation

Social media improves company relationships by fostering goodwill among users; its promotion increases sales, which in turn increases profitability.

Brand Awareness

Networking platforms contribute to greater brand recognition. Visually appealing products and information capture users' attention, which increases brand visibility and raises customer knowledge about certain goods and services.

Customer Interaction

Social media enhances customer engagement by providing goods and services and soliciting comments on them. Users from across communities leave various feedback and suggestions, which can assist in improving areas of focus and satisfy them.

Promotion

Social media is a great supporter of internet commerce and marketing. Posts and promotions facilitate effective user connections and contribute to the profitability of a business. It fosters user relationships and endorses customer loyalty, which is crucial for any company's expansion.

Disadvantages of Social Media

Affects Social-Emotional Connection

Social media hampers emotional bonds. Everything is conveyed through texts digitally, which can stunt expressions. Ingenuity is lost when people who would ideally visit one another to convey greetings only send text messages instead of hugs.

Decreases Quick-witted Skill

With the decrease in real face-to-face conversations and in-person chats, quick-wittedness is rare. Sense of humour and sporty have been compromised – the sense of love, friendship, fun, and enjoyment have all disappeared due to the effects of social media on human mental health.

Causing Distress to Someone's Feelings

People who use social media to communicate lack empathy and do not wink an eyelid when they have to hurt someone. The latest trolls, negative comments, and feedback are all witnesses to the hard-heartedness that has evolved due to the invisible nature of social media.

Present Physically Not Mentally

Spending time with each other is about being 'present' and in the moment. As friends and family gather, create memories by speaking to one another about times past, present and future. Unfortunately, today with social media being made available on the mobile phone, people spend time with each other 'scrolling' through posts.

Lacking Understanding and Thoughtfulness

Feelings are conveyed through word and voice – but to do this, there is a need to be physically present in front of the other person to communicate feelings effectively. However, social media gives it a different hue when anyone puts them into a text, thus masking the real meaning.

Lack of Quality Family Time

Social media has been the cause of many disrupted relationships simply because families cannot spend quality time with each other. Family time has taken a hit with 'me' and privacy taking precedence (due to the quality of texts that appear on social media).

Cyber bullying

People, particularly children, have been victims of cyber bullying where threats, cons, and other negative activities easily ensnare them. Fake news and rumors spread effortlessly, leading to depression and suicide.

Hacking

The vulnerability of social media has also thrown light on how easy it is to gather a person's data. Privacy settings must be constantly updated and profile locked to avoid such situations.

Distracted Mind

Social media is impulsive. New messages, notifications, and updates are the impetus to constantly checking the phone, resulting in distraction. The individual wastes time even ignoring important work to only look at the menial update.

Facilitates Laziness

Spending hours on the couch glued to our smart phones results in several health problems such as obesity, stress, and high blood pressure. Technology and accompanying social media have led to a rise in laziness among people due to no physical activity or exercise.

Addiction

A serious issue among youth social media addiction has led to disastrous consequences. While checking social media and using the smart phone in moderation is not bad, productive time and energy are wasted due to overuse.

Cheating and Relationship Issues

Individuals are now using social media as a platform for dating and marriage.

Conclusion

So, we would like to conclude rather though if we use social media in a good way, it will be very effective. It helps the student to update their knowledge. Excess of every this is harmful. If we use social media in a strategic manner, it is very helpful & as we all know excess of everything is harmful and let your emotional, physical & mental capacity, skills set into darkness.